Kestrel & Co.
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Packaging Dieline Iconography Print 2022 • v1.1 1 min read

Thicket — Nursery packaging

Plant tags and sleeves for a nursery whose customers mostly do not know what they are buying.

thicketnursery.ca — live online

Thicket

Overview

Care first, name second.

Tags led with a Latin binomial and buried whether the thing needs shade. Three icons for light, water, and hardiness, set larger than the name. Returns for plant death in the first month fell by a third.

Problem

Tags led with a Latin binomial and buried whether the thing needs shade.

Approach

Three icons for light, water, and hardiness, set larger than the name.

Outcome

Returns for plant death in the first month fell by a third.

Plant tags and sleeves for a nursery whose customers mostly do not know what they are buying.

Tags led with a Latin binomial and buried whether the thing needs shade. Three icons for light, water, and hardiness, set larger than the name.

Returns for plant death in the first month fell by a third.

Screenshots

4 screenshots
/kestrel-thicket-shot-1.png • 1560×640
Thicket, screenshot 1 of 4
Type scale across the full range
/kestrel-thicket-shot-2.png • 760×512
Thicket, screenshot 2 of 4
Applied to the primary surface
/kestrel-thicket-shot-3.png • 760×512
Thicket, screenshot 3 of 4
Detail at production size
/kestrel-thicket-shot-4.png • 1560×640
Thicket, screenshot 4 of 4
Alternate colourway

40 windows • Packaging • Thicket — Nursery packaging