Kestrel & Co.
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Wayfinding Iconography Signage Type Scale 2022 • v1.2 1 min read

Forge — Hardware store signage

Aisle signage for an independent hardware store with 18,000 lines and no obvious order.

forgehardware.ca — live
Forge — project preview

Overview

Sorted by job, not by category.

Products were shelved by supplier category, which matches nobody's shopping list. Signage organised by the job being done, cutting across the shelving order. Staff time answering "where is" questions fell by an estimated 40%.

Problem

Products were shelved by supplier category, which matches nobody's shopping list.

Approach

Signage organised by the job being done, cutting across the shelving order.

Outcome

Staff time answering "where is" questions fell by an estimated 40%.

Aisle signage for an independent hardware store with 18,000 lines and no obvious order.

Products were shelved by supplier category, which matches nobody’s shopping list. Signage organised by the job being done, cutting across the shelving order.

Staff time answering “where is” questions fell by an estimated 40%.

Screenshots

5 screenshots
/kestrel-forge-shot-1.png • 1560×640
Forge, screenshot 1 of 5
Type scale across the full range
/kestrel-forge-shot-2.png • 760×512
Forge, screenshot 2 of 5
Applied to the primary surface
/kestrel-forge-shot-3.png • 760×512
Forge, screenshot 3 of 5
Detail at production size
/kestrel-forge-shot-4.png • 1560×640
Forge, screenshot 4 of 5
Alternate colourway
/kestrel-forge-shot-5.png • 760×512
Forge, screenshot 5 of 5
Full-width composition

40 windows • Wayfinding • Forge — Hardware store signage