An identity for a fourth-generation sailmaker moving into technical fabrics.
Overview
The heritage story was pulling the brand away from the technical market it needed. We kept the archive typography and rebuilt everything else around material photography. Two racing teams signed in the first season under the new identity.
Problem
The heritage story was pulling the brand away from the technical market it needed.
Approach
We kept the archive typography and rebuilt everything else around material photography.
Outcome
Two racing teams signed in the first season under the new identity.
An identity for a fourth-generation sailmaker moving into technical fabrics.
The heritage story was pulling the brand away from the technical market it needed. We kept the archive typography and rebuilt everything else around material photography.
Two racing teams signed in the first season under the new identity.
40 windows • Branding • Halyard — Sailmaker identity