Overview
Every release needed a fresh design, and the release schedule outran the design schedule. A fixed structure with two variable fields the brewer fills in themselves. Thirty-one releases in a year without a designer touching a single one.
Problem
Every release needed a fresh design, and the release schedule outran the design schedule.
Approach
A fixed structure with two variable fields the brewer fills in themselves.
Outcome
Thirty-one releases in a year without a designer touching a single one.
A can system for a brewery releasing something new every three weeks.
Every release needed a fresh design, and the release schedule outran the design schedule. A fixed structure with two variable fields the brewer fills in themselves.
Thirty-one releases in a year without a designer touching a single one.
40 windows • Packaging • Pallet — Brewery can system