Four practices, and the overlaps between them are where most of the work actually happens.
Identity
Naming, marks, type systems, and the rollout plan. Usually eight to twelve weeks.
Design systems
Token sets, component libraries, and documentation. We build for the team that inherits it, not the team that commissions it.
Editorial
Books, reports, catalogues, and the templates that let you produce the next one without us.
Environment
Signage, wayfinding, and packaging. Drawn to the fabricator’s real tooling, tested on site under working light.