A seasonal buying guide that had to work as a catalogue, a reference, and a thing people keep in the truck.
peak-coop.ca — liveonline
Overview
Three books in one binding.
Catalogue, gear reference, and trail notes had been three separate printings with three different grids. A single spread system with three densities, distinguished by margin rather than by layout. One print run instead of three, and a 40% drop in paper cost.
Problem
Catalogue, gear reference, and trail notes had been three separate printings with three different grids.
Approach
A single spread system with three densities, distinguished by margin rather than by layout.
Outcome
One print run instead of three, and a 40% drop in paper cost.
A seasonal buying guide that had to work as a catalogue, a reference, and a thing people keep in the truck.
Catalogue, gear reference, and trail notes had been three separate printings with three different grids. A single spread system with three densities, distinguished by margin rather than by layout.
One print run instead of three, and a 40% drop in paper cost.
Screenshots
4 screenshots
/kestrel-peak-shot-1.png • 1560×640
Type scale across the full range
/kestrel-peak-shot-2.png • 760×512
Applied to the primary surface
/kestrel-peak-shot-3.png • 760×512
Detail at production size
/kestrel-peak-shot-4.png • 1560×640
Alternate colourway
40 windows • Editorial • Peak — Outdoor co-op guide