Beacon
Overview
Previous years fell apart the moment a volunteer opened the file. A system with only two rules, both of which still work when broken. Third year running with no central design team.
Problem
Previous years fell apart the moment a volunteer opened the file.
Approach
A system with only two rules, both of which still work when broken.
Outcome
Third year running with no central design team.
A music festival identity that had to survive being printed by volunteers on whatever was available.
Previous years fell apart the moment a volunteer opened the file. A system with only two rules, both of which still work when broken.
Third year running with no central design team.
40 windows • Branding • Beacon — Festival identity