Overview
Reprinted daily, designed once.
A designed menu that took two hours to update meant it stopped being updated. A template with fixed blocks and elastic leading, editable by the kitchen in a plain text file. Daily reprints in under ten minutes, with the typography intact.
Problem
A designed menu that took two hours to update meant it stopped being updated.
Approach
A template with fixed blocks and elastic leading, editable by the kitchen in a plain text file.
Outcome
Daily reprints in under ten minutes, with the typography intact.
Menus for a seafood restaurant whose entire card changes with the morning catch.
A designed menu that took two hours to update meant it stopped being updated. A template with fixed blocks and elastic leading, editable by the kitchen in a plain text file.
Daily reprints in under ten minutes, with the typography intact.