Overview
Two readers, one document.
Compliance language and member communication had been fighting for the same pages for years. A two-track structure: member spreads up front, regulatory detail in a typographically distinct back section. Member survey comprehension scores rose 22 points.
Problem
Compliance language and member communication had been fighting for the same pages for years.
Approach
A two-track structure: member spreads up front, regulatory detail in a typographically distinct back section.
Outcome
Member survey comprehension scores rose 22 points.
A pension fund annual report that had to satisfy regulators and still be read by members.
Compliance language and member communication had been fighting for the same pages for years. A two-track structure: member spreads up front, regulatory detail in a typographically distinct back section.
Member survey comprehension scores rose 22 points.