A 400-page trade catalogue where the specification table is the design.
Overview
Photography had been given the space and the specs had been squeezed into six-point type. We inverted it: tables set at reading size, photography reduced to a reference strip. Order-entry errors traced to the catalogue dropped to near zero.
Problem
Photography had been given the space and the specs had been squeezed into six-point type.
Approach
We inverted it: tables set at reading size, photography reduced to a reference strip.
Outcome
Order-entry errors traced to the catalogue dropped to near zero.
A 400-page trade catalogue where the specification table is the design.
Photography had been given the space and the specs had been squeezed into six-point type. We inverted it: tables set at reading size, photography reduced to a reference strip.
Order-entry errors traced to the catalogue dropped to near zero.
40 windows • Editorial • Larch — Timber supplier catalogue