Overview
Eleven voices, one pipeline.
Eleven separate sites meant eleven separate maintenance burdens and one overworked developer. A shared content model with per-title typography, so identity lives in the theme layer only. Maintenance went from eleven codebases to one, with distinct-looking titles.
Problem
Eleven separate sites meant eleven separate maintenance burdens and one overworked developer.
Approach
A shared content model with per-title typography, so identity lives in the theme layer only.
Outcome
Maintenance went from eleven codebases to one, with distinct-looking titles.
A publishing platform for a group of eleven small magazines sharing one back end.
Eleven separate sites meant eleven separate maintenance burdens and one overworked developer. A shared content model with per-title typography, so identity lives in the theme layer only.
Maintenance went from eleven codebases to one, with distinct-looking titles.