Identity for a field gear co-op. Type scale first — from packing labels to trail signage — then everything else.
fieldstudy.coop — liveonline
Overview
One font, everything else follows.
The previous identity broke below 10pt and had no tokens, so every print vendor rebuilt it by eye. A variable cut with optical sizes from 8pt to 120pt, drawn against the worst-case substrate first. Store, site, and a 96-page field guide shipped inside six weeks with no vendor callbacks.
Problem
The previous identity broke below 10pt and had no tokens, so every print vendor rebuilt it by eye.
Approach
A variable cut with optical sizes from 8pt to 120pt, drawn against the worst-case substrate first.
Outcome
Store, site, and a 96-page field guide shipped inside six weeks with no vendor callbacks.
Identity for a field gear co-op. Type scale first — from packing labels to trail signage — then everything else.
The previous identity broke below 10pt and had no tokens, so every print vendor rebuilt it by eye. A variable cut with optical sizes from 8pt to 120pt, drawn against the worst-case substrate first.
Store, site, and a 96-page field guide shipped inside six weeks with no vendor callbacks.
Screenshots
3 screenshots
/kestrel-field-study-shot-1.png • 1560×640
Type scale across the full range
/kestrel-field-study-shot-2.png • 760×512
Applied to the primary surface
/kestrel-field-study-shot-3.png • 760×512
Detail at production size
40 windows • Branding • Field Study — Type system for outdoors
