A neighbourhood coffee bar that needed a name, a mark, and a cup that reads from across the street.
Station
Overview
Six competing shops on one block, all using the same warm minimal palette. A single saturated colour nobody else on the block was using, applied at full strength everywhere. Recognition from the far sidewalk, confirmed by a week of counting.
Problem
Six competing shops on one block, all using the same warm minimal palette.
Approach
A single saturated colour nobody else on the block was using, applied at full strength everywhere.
Outcome
Recognition from the far sidewalk, confirmed by a week of counting.
A neighbourhood coffee bar that needed a name, a mark, and a cup that reads from across the street.
Six competing shops on one block, all using the same warm minimal palette. A single saturated colour nobody else on the block was using, applied at full strength everywhere.
Recognition from the far sidewalk, confirmed by a week of counting.
40 windows • Branding • Station — Coffee bar identity