Wordless assembly instructions for a camp stove sold in nineteen countries.
Tinder
Overview
Nineteen translations of a safety-critical document, each a chance to get it wrong. Fully pictorial instructions, tested with people who had never seen the product. Assembly support calls fell by 70% and translation cost went to zero.
Problem
Nineteen translations of a safety-critical document, each a chance to get it wrong.
Approach
Fully pictorial instructions, tested with people who had never seen the product.
Outcome
Assembly support calls fell by 70% and translation cost went to zero.
Wordless assembly instructions for a camp stove sold in nineteen countries.
Nineteen translations of a safety-critical document, each a chance to get it wrong. Fully pictorial instructions, tested with people who had never seen the product.
Assembly support calls fell by 70% and translation cost went to zero.
40 windows • Editorial • Tinder — Camp stove instructions