Overview
Decisions, not directories.
A 900-room directory at the entrance that nobody read and everybody queued beside. Signs at each decision point naming only the next choice, never the full map. Front-desk directions requests dropped by half in the first month.
Problem
A 900-room directory at the entrance that nobody read and everybody queued beside.
Approach
Signs at each decision point naming only the next choice, never the full map.
Outcome
Front-desk directions requests dropped by half in the first month.
Signage for a new wing, designed for people who are anxious, late, and possibly in pain.
A 900-room directory at the entrance that nobody read and everybody queued beside. Signs at each decision point naming only the next choice, never the full map.
Front-desk directions requests dropped by half in the first month.