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Cardinal — Wayfinding for a hospital wing

Signage for a new wing, designed for people who are anxious, late, and possibly in pain.

cardinal-health.ca — live
Cardinal — project preview

Overview

Decisions, not directories.

A 900-room directory at the entrance that nobody read and everybody queued beside. Signs at each decision point naming only the next choice, never the full map. Front-desk directions requests dropped by half in the first month.

Problem

A 900-room directory at the entrance that nobody read and everybody queued beside.

Approach

Signs at each decision point naming only the next choice, never the full map.

Outcome

Front-desk directions requests dropped by half in the first month.

Signage for a new wing, designed for people who are anxious, late, and possibly in pain.

A 900-room directory at the entrance that nobody read and everybody queued beside. Signs at each decision point naming only the next choice, never the full map.

Front-desk directions requests dropped by half in the first month.

40 windows • Wayfinding • Cardinal — Wayfinding for a hospital wing