Labels for a small-batch preserve maker with 30 products and a single print budget.
Overview
Thirty separate label designs meant thirty short runs at the worst possible unit price. A shared plate with one changing colour field, so the run became a single long one. Unit cost fell 60% and the shelf reads as a set for the first time.
Problem
Thirty separate label designs meant thirty short runs at the worst possible unit price.
Approach
A shared plate with one changing colour field, so the run became a single long one.
Outcome
Unit cost fell 60% and the shelf reads as a set for the first time.
Labels for a small-batch preserve maker with 30 products and a single print budget.
Thirty separate label designs meant thirty short runs at the worst possible unit price. A shared plate with one changing colour field, so the run became a single long one.
Unit cost fell 60% and the shelf reads as a set for the first time.
40 windows • Packaging • Maplewood — Preserve packaging