Kestrel & Co.
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Relay — Onboarding motion set

Twelve short loops that explain a scheduling product faster than its documentation did.

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Overview

Motion as a caption.

New users could describe the product but not perform the first task. Each loop shows exactly one action, with a static fallback for reduced motion. First-task completion rose from 44% to 71%.

Problem

New users could describe the product but not perform the first task.

Approach

Each loop shows exactly one action, with a static fallback for reduced motion.

Outcome

First-task completion rose from 44% to 71%.

Twelve short loops that explain a scheduling product faster than its documentation did.

New users could describe the product but not perform the first task. Each loop shows exactly one action, with a static fallback for reduced motion.

First-task completion rose from 44% to 71%.